Somerset Maugham on writing a bestseller

“No one can write a bestseller by trying to. He must write with complete sincerity; the clichés that make you laugh, the hackneyed characters, the well-worn situations, the commonplace story that excites your derision, seem neither hackneyed, well worn nor commonplace to him. … The conclusion is obvious: you cannot write anything that will convince unless you are yourself convinced. The bestseller sells because he writes with his heart’s blood.”
Somerset Maugham

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